In an effort to promote sports viewing on Sling, we created a 360-degree campaign spearheaded by recognizable basketball personality, Doris Burke. My team delivered a 30-second brand TV spot, supporting digital, web assets, and an overwhelming social media presence promoting the NBA playoffs on Sling.

TV Spot

Social Media

DIGITAL

VALUE PLAY

With Doris Burke and every NBA playoff game for the best price, Sling had an unbeatable edge on other streaming services and TV providers. We promoted the best price value offer on within streaming platforms and on device lockups.

Results

Due in large part to our efforts, Sling subscriptions grew by 56k net adds in April, 2022, just in time for the start of playoff season.

We saw an increase in association and familiarity with “Value” among men 55+ from our NBA influencer program

Facebook Brand Lift study indicated +1.6pts in message association and +2.6pts in familiarity

Client
Sling

Collaborators
Creative Director: Heather Bettis, Art Director/Motion Graphics: Wojciech Betleij, Lead Designer: Alex Becknell, Social Animator: Alan Araya