Cyber Monday

Hard Sell

Sometimes you just have to write sales language. It's not always the most fun and it won't win awards, but somebody's got to do it. And if you've got good designers, it can look pretty darn nice. 

Wait a Second...

What's a HopperGO? That little black square we're giving away? Ya, nobody knows what that is, so we had to create a bunch of educational materials to explain it. 

End Results

The sale was an enormous success: We saw an 11.3% year-over-year increase in digital sales and the 4th highest single digital sales day of the year—8.7% above baseline forecasts for digital activations.