DirecTV lost NFL Sunday Ticket ahead of the 2023 season, leaving many subscribers frustrated and in the dark. To add insult to injury, they also increased prices. We seized this opportunity to promote DISH’s access to Sunday Ticket, and our 3-Year TV Price Guarantee.
I lost something I love.
Many DirecTV subscribers are extremely frustrated after losing Sunday Ticket. Our creative was designed to address the customer’s mindset.
How do I get it back?
Many of the 2MM subscribers will search for a new provider. Our messaging recognizes the customer journey and and directs them to DISH.
DISH has my football.
Our strategic approach defines DISH as the destination for football fans and provides confirmation that we do indeed have all your Sunday games.
Client
DISH
Collaborators
Creative Director: Casey Scofield, Art Director: Chad Hangen, Lead Designer: Matt Desrochers, Digital Designer: Lizzie Grundwald,
Motion Graphics: Alan Araya, Account Direction: Holli Gromelski